Friday, September 7, 2018

Adelita Answers the Hong Kong Challenge

Tijuana's iconic strip club and bordello the Adelita Bar, is one up on the Hong Kong Club's extravagant digital LED signage.  
The new giant LED Screen Banner  for Adelita Bar of Tijuana's Red Light District.
The new giant LED screen banner for Adelita Bar of Tijuana's Red Light District.
No question, the Hong Kong Club had raised the bar concerning the sophistication of Tijuana Red Light District's strip clubs with extreme innovation in interior and exterior design let alone the overall re-invention of the traditional strip club theme with class and distinction. The Adelita Bar has been answering the Hong Kong Club's extravagant upgrades and now has taken the attention of La Coahuila with a sensational and quite unique giant LED Video Advertising Screen -  ( I meant to say really, really giant LED Video screen ). No serious business ever yawns when a challenge presents itself; the Adelita Bar of Tijuana has proven that true once again the last week of August 2018. 
Adelita Bar's giant LED screen  steals the show in the Coahuilla
Adelita Bar's giant LED screen
steals the show in the Coahuila

The Adelita Bar did not yawn when it became apparent that the Hong Club meant serious business concerning the re-engineering of their humble club located on Callejon Coahuila, the alley behind the Red Light District of Tijuana's main street, Calle Coahuila.  The interior of the club had a complete makeover with new bars, a new stage, new lighting, and a sensational VIP are that is Gothic like is design. The exterior of the club was renovated as well with an Art Deco fashioned sweeping aluminum soffit housing sensational overhead lighting.  And at that point, it seemed that there was not much else that they could do save tearing the ceiling up and expanding the club upwards as did the Hong Kong Club.  
Adelita Bar of Tijuana Modern  Zipper Digital LED Sign
Adelita Bar of Tijuana Modern
Zipper Digital LED Sign
Then in 2016 by surprise, he Kong Kong Club went high tech adding a giant LED Video sign that spanned the length of the club frontage on Calle Coahuila that every bit of the glitzy breathtaking video signage of Times Square New York.  This became the modern way of selling sex in Tijuana's Red Light District. The in your face advertising was inescapable illustrating coming events and parties and general marketing messages ie: 100's of Exotic Girls Inside." 
Sensational Adelita Bar Digital LED Advertising
Sensational Adelita Bar Digital LED Advertising 

In the last weeks of August 2018 about two years after Hong Kong went ultra high tech with their giant HD Video banner, the Adelita Bar went into action re-inventing the clubs exterior look.  The aluminum soffit that had was such an attractive look was masked with an enormous digital module LED sweeping curved video screen that spanned over 100 feet in length and about 5 feet in height, about five-six times the length and taller than the
Hong Kong Screen.  To say that this remarkable video screen has overwhelmed the scene in La Coahuila would be an understatement. It is not only the size of the banner video screen that makes it such a breathtaking statement, but the screen also is not a flush plane as most LED video signs are; it follows the sweeping curves of the aluminum soffit which gives this LED banner video sign impact that is mesmerizing.  
Adelita Bar high tech sign
Adelita Bar high tech sign

Their message is just in its infancy however already the composition of the graphics are "zipper-like" and that could not be possible if the sign's characteristics were a flush plane and as well not afforded by the manner of the screens' sweeping panoramic look.   

Word has it that the Adelita Bar is not at all complacent and some really new wonderful ideas are in the works.  




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